Managing innovation Integrating technological, market and organizational change

Tidd, Joe

Managing innovation Integrating technological, market and organizational change - 2a edición - 388 páginas

Managing for innovation, Part. 1 Taking a strategic approach, Part. 2 Establishing efective external linkages, Part. 3 Building efective implementation mechanisms, Part. 4 Creating the innovative organization, Part. 5 Assessing and improving innovation management performance, Part. 6

0-471-49615-4


Capitalización - tecnologías
Innovación - gestión
Mercado - productos - servicios

658.4 / T433m / 2a.Ed.