TY  - GEN
AU  - Kaplan,Robert S.
AU  - Norton,David P.
TI  - The balanced scorecard : translating strategy into action
SN  - 0-87584-651-3
U1  - 658.401 / K16B 
PY  - 1996///
CY  - Boston 
PB  - Harvard Business School Press
KW  - Planeacion estrategica
KW  - Produccion industrial
N1  - Achieving strategic alignment: from top to bottom, cap.9; Customer perspective, cap.4; Feedback and the strategic learning process, cap.11; Financial perspective, cap.3; Implementing a balanced scorecard management program, cap.12; Internal business process perspective, cap.5; Learning and growth perspective, cap.6; Linking balanced scorecard measures to your strategy, cap.7; Measurement and management in the information age, cap.1; Structure and strategy, cap.8; Targets, resource allocation, initiatives and budgets, cap.10; Why does business need a balanced scorecard, cap.2
ER  -