TY - GEN AU - Gore,Sylee TI - English for marketing & advertising SN - 978-0-19-457919-3 U1 - 428 / F733m PY - 2007/// CY - New York PB - Oxford University Press KW - English - reading KW - Ingles - enseƱanza - metodologia KW - Ingles - mercadeo N1 - Introduction to marketing and advertising, Cap.1 Finding the customer, Cap.2 Planning a marketing strategy, Cap.3 Creating ads, Cap.4 Marketing tools, Cap.5 Presenting your public face, Cap.6 Marketing through trade fairs, Cap.7 ER -