TY  - GEN
AU  - Shepherd,Andrew W.
TI  - Market information services : Theory and practice
SN  - 92-5-103964-X
U1  - 658.8 / S43m 
PY  - 1997///
CY  - Rome
PB  - Fao
KW  - Marketing
KW  - Mercadeo
N1  - Introduction, cap.1  The theory, cap.2  Experiences with market information services, cap.3  Setting up a market information service, cap.4  Concluding remarks, cap.5
ER  -