TY  - GEN
TI  - Horticultural marketing: A resource and training mannual for extension officers
SN  - 92-5-102710-2
U1  - 635.04 / H67 
PY  - 1989///
CY  - Rome
PB  - Fao
KW  - Horatlizas - mercadeo
KW  - Horticultura
N1  - The marketing process, cap.1  Sucessful cases in horticultural marketing, cap.2  The basic preparatory work, cap.3  Decision making and agreeing on an action plan, cap.4  Implementation of action plans, cap.5  Eight common mistakes in horticultural marketing, cap.6
ER  -