TY  - GEN
AU  - Olson,David
AU  - Shi,Yong
TI  - Introduction to business data mining
SN  - 007-124470-0
U1  - 025.04 / O57d 
PY  - 2007///
CY  - New York
PB  - Mcgraw-Hill
KW  - Datos
KW  - Administracion
KW  - Herramientas de software
KW  - Informatica en los negocios
N1  - Initial description of data mining in business, cap.1  Data mining processes and knowledge discovery, cap.2  Database support to data mining, cap.3  Overview of data mining techniques, cap.4  Cluster analysis, cap.5  Regression algorithms in data mining, cap.6  Neural networks in data mining, cap.7  Decisión tree algorithms, cap.8  Linear programming-based methods, cap.9  Business data mining applications, cap.10  Market-basket analysis, cap.11  Text and web mining, cap.12  Ethical aspects of data mining, cap.13
ER  -