Rosendo Rios, Veronica <br/><br/>
Business research methods  Theory and practice 

 - 314 páginas 
<br/><br/>Nature and characteristics of marketing research, cap.1  Marketing research organization and planning, cap.2  Sources and tools of market research data, cap.3  Measurement scales and questionnaire, cap.4  Surveys, cap.5  Panels, cap.6  Marketing experimental research, cap.7  Observation, cap.8  Qualitative tools, cap.9  Theory and practice of sampling, cap.10  Fieldwork, cap.11  Survey code and tabulation, cap.12  Hypothesis testing, cap.13  The report, cap.14 
<br/><br/><label>ISBN: </label>978-84-7356-966-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investigacion de mercados<br/>Marketing<br/>Mercados--Analisis
<br/><br/><label>Dewey Class. No.: </label>658.8 / R673b