TY  - GEN
AU  - Rosendo Rios,Veronica
AU  - Perez Del Campo,Enrique
TI  - Business research methods: Theory and practice
SN  - 978-84-7356-966-8
U1  - 658.8 / R673b 
PY  - 2013///
CY  - Madrid
PB  - Esic Editorial
KW  - Investigacion de mercados
KW  - Marketing
KW  - Mercados
KW  - Analisis
N1  - Nature and characteristics of marketing research, cap.1  Marketing research organization and planning, cap.2  Sources and tools of market research data, cap.3  Measurement scales and questionnaire, cap.4  Surveys, cap.5  Panels, cap.6  Marketing experimental research, cap.7  Observation, cap.8  Qualitative tools, cap.9  Theory and practice of sampling, cap.10  Fieldwork, cap.11  Survey code and tabulation, cap.12  Hypothesis testing, cap.13  The report, cap.14
ER  -