TY  - GEN
AU  - Cross,Rob
AU  - Thomas,Robert J.
TI  - Driving results through social networks: How top organizations leverage networks for performance and growth
SN  - 978-0-470-39249-2
U1  - 658 / C767d 
PY  - 2009///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Gestión - management
KW  - Redes empresariales - business networks
KW  - Redes sociales - social networks
N1  - Aligning networks with strategic value propositions, Cap.1  Working through networks to align culture and strategy, Cap.2  Managing rapid innovation through effective networks, Cap.3  Driving financial return through network investments, Cap.4  Delivering results through process networks, Cap.5  Delivering results through project-based networks, Cap.6  Driving performance by replicating high perfomers' networks, Cap.7  Speeding productivity in newcomers and avoiding knowledge drain, Cap.8  The road ahead: Emerging opportunities for the network perspective, Cap.9
ER  -