Tidd, Joe
Managing innovation Integrating technological, market and organizational change
- 2a edición
- 388 páginas
Managing for innovation, Part. 1 Taking a strategic approach, Part. 2 Establishing efective external linkages, Part. 3 Building efective implementation mechanisms, Part. 4 Creating the innovative organization, Part. 5 Assessing and improving innovation management performance, Part. 6
0-471-49615-4
Capitalización - tecnologías
Innovación - gestión
Mercado - productos - servicios
658.4 / T433m / 2a.Ed.