000 | 01199 a2200265 4500 | ||
---|---|---|---|
005 | 20240809125955.0 | ||
008 | 140804s mx r 000 spa d | ||
020 | _a978-84-7356-966-8 | ||
035 | _a17014 | ||
040 |
_aUniagraria _bspa _erda |
||
082 | 0 | 4 | _a658.8 / R673b |
100 | 1 | _aRosendo Rios, Veronica | |
245 | 1 | 0 |
_aBusiness research methods _bTheory and practice |
264 |
_aMadrid _bEsic Editorial _c2013 |
||
300 | _a314 páginas | ||
336 |
_atexto _btxt _2rdacontent |
||
337 |
_ano mediado _bn _2rdamedia |
||
338 |
_avolumen _bnc _2rdacarrier |
||
505 | 0 | _aNature and characteristics of marketing research, cap.1 Marketing research organization and planning, cap.2 Sources and tools of market research data, cap.3 Measurement scales and questionnaire, cap.4 Surveys, cap.5 Panels, cap.6 Marketing experimental research, cap.7 Observation, cap.8 Qualitative tools, cap.9 Theory and practice of sampling, cap.10 Fieldwork, cap.11 Survey code and tabulation, cap.12 Hypothesis testing, cap.13 The report, cap.14 | |
598 | _a30 | ||
650 | 4 | _aInvestigacion de mercados | |
650 | 4 | _aMarketing | |
650 | 4 |
_aMercados _vAnalisis |
|
700 | 1 | _aPerez Del Campo, Enrique | |
999 |
_c31373 _d31373 |