000 01199 a2200265 4500
005 20240809125955.0
008 140804s mx r 000 spa d
020 _a978-84-7356-966-8
035 _a17014
040 _aUniagraria
_bspa
_erda
082 0 4 _a658.8 / R673b
100 1 _aRosendo Rios, Veronica
245 1 0 _aBusiness research methods
_bTheory and practice
264 _aMadrid
_bEsic Editorial
_c2013
300 _a314 páginas
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
505 0 _aNature and characteristics of marketing research, cap.1 Marketing research organization and planning, cap.2 Sources and tools of market research data, cap.3 Measurement scales and questionnaire, cap.4 Surveys, cap.5 Panels, cap.6 Marketing experimental research, cap.7 Observation, cap.8 Qualitative tools, cap.9 Theory and practice of sampling, cap.10 Fieldwork, cap.11 Survey code and tabulation, cap.12 Hypothesis testing, cap.13 The report, cap.14
598 _a30
650 4 _aInvestigacion de mercados
650 4 _aMarketing
650 4 _aMercados
_vAnalisis
700 1 _aPerez Del Campo, Enrique
999 _c31373
_d31373