Business research methods Theory and practice
Rosendo Rios, Veronica
Business research methods Theory and practice - 314 páginas
Nature and characteristics of marketing research, cap.1 Marketing research organization and planning, cap.2 Sources and tools of market research data, cap.3 Measurement scales and questionnaire, cap.4 Surveys, cap.5 Panels, cap.6 Marketing experimental research, cap.7 Observation, cap.8 Qualitative tools, cap.9 Theory and practice of sampling, cap.10 Fieldwork, cap.11 Survey code and tabulation, cap.12 Hypothesis testing, cap.13 The report, cap.14
978-84-7356-966-8
Investigacion de mercados
Marketing
Mercados--Analisis
658.8 / R673b
Business research methods Theory and practice - 314 páginas
Nature and characteristics of marketing research, cap.1 Marketing research organization and planning, cap.2 Sources and tools of market research data, cap.3 Measurement scales and questionnaire, cap.4 Surveys, cap.5 Panels, cap.6 Marketing experimental research, cap.7 Observation, cap.8 Qualitative tools, cap.9 Theory and practice of sampling, cap.10 Fieldwork, cap.11 Survey code and tabulation, cap.12 Hypothesis testing, cap.13 The report, cap.14
978-84-7356-966-8
Investigacion de mercados
Marketing
Mercados--Analisis
658.8 / R673b