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Business research methods Theory and practice
Madrid Esic Editorial 2013Descripción: 314 páginasTipo de contenido:- texto
- no mediado
- volumen
- 978-84-7356-966-8
- 658.8 / R673b
Contenidos:
Nature and characteristics of marketing research, cap.1 Marketing research organization and planning, cap.2 Sources and tools of market research data, cap.3 Measurement scales and questionnaire, cap.4 Surveys, cap.5 Panels, cap.6 Marketing experimental research, cap.7 Observation, cap.8 Qualitative tools, cap.9 Theory and practice of sampling, cap.10 Fieldwork, cap.11 Survey code and tabulation, cap.12 Hypothesis testing, cap.13 The report, cap.14
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|---|
Libro general
|
Biblioteca Uniagraria | General | 658.8 / R673b (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible | 30 | 0100018897 | ||
|
Libro general
|
Biblioteca Uniagraria | General | 658.8 / R673b (Navegar estantería(Abre debajo)) | Ej. 2 | Disponible | 30 | 0100018898 |
Nature and characteristics of marketing research, cap.1 Marketing research organization and planning, cap.2 Sources and tools of market research data, cap.3 Measurement scales and questionnaire, cap.4 Surveys, cap.5 Panels, cap.6 Marketing experimental research, cap.7 Observation, cap.8 Qualitative tools, cap.9 Theory and practice of sampling, cap.10 Fieldwork, cap.11 Survey code and tabulation, cap.12 Hypothesis testing, cap.13 The report, cap.14
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